Pregnant and Itchy? 5 Reasons for Plain Belly Butter

5 reasons pregnant women keep butter by the bed (though it won't prevent stretch marks)

5 reasons pregnant women keep butter by the bed (though it won't prevent stretch marks)
You lift your rust shirt and scratch your belly in daylight.

Read this before you buy another pouch hoping it will stop stretch marks. You can want less itchy skin without paying for that promise.

Plain shea butter Belly oils Stretch mark creams
Texture Thick butterWarm in your palms Liquid oilPour or pump onto palms Thin creamCommon lotion style
Still on your skin in the morning Yes, it stays putA thick layer overnight Mostly absorbedFor lighter oil formulas Mostly absorbedFor thin cream formulas
Fragrance None addedFragrance free Often scentedUnscented oils also exist Often scentedUnscented creams also exist
What the label promises Less itch, nothing elseNo stretch mark promises Often preventionA label claim, not a result Prevention or fadingCommon label claims
Price per container $45 a pouch3 for $90 at checkout Wide rangeBottle sizes differ Wide rangeJar and tube sizes differ

TLDR: You are choosing thick, fragrance free moisture for your itchy belly, with no promise about stretch marks.

1.It is still on your skin in the morning

If the washcloth helps for ten minutes and the lotion is gone in an hour, you know why thickness matters at bedtime.

Warm a small piece of plain shea butter between your palms and smooth it over your belly and sides. The thick layer stays on your skin overnight, still there at 6 a.m.

It moisturizes dry, tight, itchy skin. I'd choose it for moisture that stays put until it's time to get dressed, not for what your belly might look like in the morning.

3:07. Your hand presses a wet washcloth beside a sweating glass.
3:07. Your hand presses a wet washcloth beside a sweating glass.

2.You can skip the prevention promise

This butter does not prevent, reduce, fade, repair or treat stretch marks. You are buying a moisturizer, with no promise that your belly will look different.

If this is your second pregnancy, you may already know you're prone. You don't need another explanation of what you should have rubbed on. Getting marks is not an application mistake.

For your first pregnancy, I'd make the same distinction: wanting less itch is reason enough. You can leave the drawer of half used bottles alone and choose comfort, without trying harder to avoid marks.

Your nine uncapped tubes, jars and bottles beside a blank receipt.
Your nine uncapped tubes, jars and bottles beside a blank receipt.
★ BONUS

A plain pouch, a practical routine

The same plain butter, looked at through what matters at bedtime.

WHAT IS IN THE POUCH WHAT IT DOES FOR THE ITCH
Unrefined organic shea butterONE INGREDIENT Moisturizes dry skin where your growing belly feels tight and itchy.
Thick butterSTAYS PUT Keeps moisture on your skin when you apply it before bed.
No added fragranceNO PERFUME Lets you moisturize your belly without adding perfume to your bedtime routine.

No fragrance. No water. No fillers.

3.The evidence points to a smaller promise

The American Academy of Dermatology says: "neither almond oil, cocoa butter, olive oil, nor vitamin E prevented stretch marks".

The NHS describes creams, lotions and gels sold for stretch marks with these words: "very little evidence these work". Those are limits worth reading before you spend anything.

I would keep the decision simple: for the itch, not the marks. Nothing you rub on prevents stretch marks. Moisturizing dry, tight skin is the useful job this butter can do.

A dermatologist offers you a white tube, other hand signaling stop.
A dermatologist offers you a white tube, other hand signaling stop.
Where the itch is, and where the marks are
A butter can only work on the outer layer. Nothing rubbed on reaches the layer below.
Outer layer
Dry, tight, itchy skin. A thick butter sits here overnight. This is the layer that itches.
Deeper layer
Where stretch marks form. No cream, oil or butter reaches this layer. Genetics and how fast the skin stretches decide this part, not the butter.
Qualitative diagram. Not to scale. Not medical advice.

Shop for the itch

4.No perfume when your stomach turns

Before bed, warm a small piece between your palms until soft. Smooth it over your belly and sides. The thick butter stays put rather than soaking into the sheets.

It's fragrance free, so there's no added perfume to turn your stomach when you're already nauseous. You don't need a scented bathroom routine to moisturize your belly.

If you'd like help, your partner can spend two minutes warming and smoothing it on. Or do it yourself after a shower. Keep it beside the bed so the step is easy to remember.

You warm a butter crumb between your palms beside the open pouch.
Unrefined organic shea butter
Thick butter
No added fragrance
You warm a butter crumb between your palms beside the open pouch.
★★★★★A pregnant woman, in her own words
“He said moistrize and pray.”

A pregnant woman on r/BabyBumps, not a customer

Skip the perfume

5.Judge it by your own itch

$45 is still $45. If the moisturizer you already have helps, there's no reason to replace it. If you're considering this butter, the refund terms below give you 30 nights from delivery to try it.

The forum comments here describe the itch and the frustration. They aren't proof that this particular pouch will help you. Your experience matters more than someone else's enthusiasm about a different product.

I'd judge it by how your dry skin feels, not by checking for marks in the bathroom mirror. If it did not help the itch, you can request the refund and keep the pouch.

Use it for 30 nights from delivery. If it did not help the itch, email us for a full refund and keep the pouch.
Severe itching, or itching on your palms and soles, is a reason to call your provider, not to buy a butter.
For your itchy belly

Plain butter. Clear expectations.

Buy 2 Get 1 Free, automatic at checkout.

The TummyHush Belly Butter jar
Unrefined organic shea butter
Thick butter
No added fragrance

What you get

  • Keep butter on your belly, out of your sheets
  • Skip added perfume when you're already nauseous
  • Give your partner two minutes to help before bed
  • Moisturize tight skin after your shower
  • Stock your bedside and hospital bag: 3 for $90
  • Get your refund if the itch didn't improve
  • Keep your bedtime routine free of added scent

$45 for a 50 g (1.76 oz) pouch. 3 for $90 at checkout.

Ships in 5 to 9 days.

Check availability

Use it for 30 nights from delivery. If it did not help the itch, email us for a full refund and keep the pouch.

Severe itching, or itching on your palms and soles, is a reason to call your provider, not to buy a butter.

How many weeks along are you?

Type a number. It only changes what the page tells you next.

“Even if it's placebo, it's relatively inexpensive and it counts as a calming self care routine.”A woman on r/pregnant about another product, not this pouch

In their words

What pregnant women say about the itch

From public forums. Not our customers, not reviews of this pouch.

“It was unbearable and kept me up at night no matter how much oil, cream, or lotion I put on.”
r/pregnantpublic forum, not a customer
“oh god i itch them so hard it’s hard to tell what are nail scratches vs stretch marks 😭 i just slather anything on there at this point”
r/pregnantpublic forum, not a customer
“Lotions are only to relieve itch while pregnant.”
r/beyondthebumppublic forum, not a customer
“any run of the mill fragrance free moisturiser will do. It won't stop stretch marks if they're gonna happen”
r/pregnantpublic forum, not a customer
“Even if it's placebo, it's relatively inexpensive and it counts as a calming self care routine.”
r/pregnantpublic forum, not a customer
“Seconding that it’s all genetics but I’ll be damned if I’m not out here trying my hardest.”
r/pregnantpublic forum, not a customer
“bedtime bonding ritual with my partner as he’d rub my belly for me and talk to baby”
r/pregnantpublic forum, not a customer
“I just ask my dermatologist about this yesterday. He said moistrize and pray. He said no magic cream is really gonna be able to fight the odds of your genes.”
r/BabyBumpspublic forum, not a customer

These excerpts explain the itch, the skepticism and the routines because reviews of this pouch are not available.

Questions, answered plainly

Does it prevent stretch marks?

No. It does not prevent, reduce, fade, repair or treat stretch marks. Nothing you rub on prevents them. This is a moisturizer for dry, tight, itchy skin.

Is it safe in pregnancy?

It is cosmetic shea butter for use on your skin. Check with your provider if you have a nut allergy or any concern. We are not clinicians.

Why is it so thick?

The thickness helps it stay on your skin overnight rather than soaking into the sheets. Warm it between your palms until soft before smoothing it on.

What if it does not help?

Use it for 30 nights from delivery. If it did not help the itch, email us for a full refund and keep the pouch.

How much do I use each night?

The resealable foil pouch holds 50 g (1.76 oz). Start with a small piece, warmed between your palms until soft. Smooth it over your belly and sides before bed. You can also use it after a shower if you like.

When will it arrive?

Ships in 5 to 9 days.

Check availability

This is a cosmetic moisturizer, not a medical product. It does not prevent, reduce, fade, repair or treat stretch marks. Severe itching, or itching on your palms and soles, is a reason to call your provider, not to buy a butter.